WHAT’S IN THE PLAYER DNA
Gary Player is widely recognized as the greatest international golfer of all time. Black Knight International (BKI) has leveraged his success as a golfer on course into a global organization with multiple revenue streams that have expanded beyond traditional pro-athlete endorsement deals off the course. Today, BKI is a privately-owned company that has uniquely grown beyond its existing businesses and extend into a global luxury lifestyle brand rooted in sports, wellness and lifestyle.
A courageous style of play fired by a fiercely competitive nature, an always courteous demeanor and a penchant for black attire on the golf course have given rise to the name by which Gary Player is known throughout the world as “The Black Knight.”
The Black Knight brands include a wide range of luxury goods within the Gary Player Collection. Whether golf apparel, motivational memorabilia pieces, refined home accessories, or African inspired gifts, our product offering represents Gary Player’s values of athletic challenge, elegance, and dapper style on and off the golf course. The collection encompasses Gary Player’s timeless style, and is made to be worn and cherished, and only gets better and more personal with age.
The brand DNA is defined in the authentic Gary Player story, distinct vision and first-hand knowledge of the world’s best in golf, travel, fashion, ethnic & modern design, health & wellness, and philanthropy.
“We are excited to soon be launching this collection and hope that we have been able to capture the authentic spirit of the brand, it’s lifestyle, elegance and strong connection to health, fitness and philanthropy, concluded Marc Player, CEO of Black Knight.
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THE GARY PLAYER GOLF EXPERIENCEDuring lockdown, the World of Golf in South Africa is offering specialized coaching from the comfort of your own home, with the Gary Player Golf Experience Game improvement specialist. This Academy provides golf instruction, on Grand Slam winner Gary Player’s Three-Dimensional Approach to the game focusing on the mental, physical, and skill elements. The Gary Player Golf Experience offers golf tuition and mentorship in all dimensions of game improvement. Technical training, golf-specific fitness, and other guidance in the all-important dimension of the mental game is also provided. Services offered through the Gary Player Golf Experience are the Player Golf Fitness Center, Little Player’s Club, Supersport’s Master Classes and Call for Help sessions, Golf4All, and various dedicated scholar programs. “We are delighted to have this opportunity to give something back to the game of golf through the Gary Player Golf Experience and look forward to sharing our recipe for success with fans at the The World of Golf,” said Marc Player, CEO of Black Knight International. At the Gary Player Golf Experience, the three key dimensions of the golf puzzle are recognized by concentrating on the mental approach to the game, the physical fitness required and by building a solid golf swing with its many shot variations. “Given that 70% of all shots are played within 60 yards of the hole,...Uploaded:June 3, 2020
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QUOTE OF THE MONTH“I alone cannot change the world, but I can cast a stone across the water to create many ripples.” — Mother Theresa
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