Never again in sport will we see the lives of three champions, who represented such respect, credibility, and integrity, so intertwined. Simply put, they changed the game of golf, as their charisma and epic battles were shown up close to millions and millions through a new medium: television. Importantly, the legendary status of The Big Three will never fade, but only get stronger with time.

The Big Three collaborated in a number of ways including endorsements. The three legends put their stamp of approval on a select number of companies, promoting only the best. Endorsements over the years have included Rolex, Coca-Cola, E-Z-Go, and Ahead. The Big Three is a powerful brand, linking companies to three of the greatest golfers and gentlemen of all time.




I was hitting some balls at the Bear’s Club yesterday when @jacknicklaus stopped by. I’m still frustrated that my backswing is so short so we continued the work from @BigCedarLodge in order to help me swing it longer. The grind never stops. #restisrust

Congratulations @BezChristiaan! What a fantastic result at a special golf course. He keeps getting better and better. The future of South African golf is looking bright. All my best.

The European Tour@EuropeanTour

"It's always been a tournament that I wanted to win. Today is special. Really really special for me"

A word from our champion @BezChristiaan


Glad to see that Chuck has channeled his inner Black Knight with his all black attire today. Let’s go Chuck & Phil #TheMatch

Wishing a very happy 70th birthday to my friend @DrBobParsons. Bob, it’s been a pleasure to get to know you and to work alongside of you and @PXG. I look forward to building on our relationship for many years to come! Have a great day my friend.


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