Never again in sport will we see the lives of three champions, who represented such respect, credibility, and integrity, so intertwined. Simply put, they changed the game of golf, as their charisma and epic battles were shown up close to millions and millions through a new medium: television. Importantly, the legendary status of The Big Three will never fade, but only get stronger with time.

The Big Three collaborated in a number of ways including endorsements. The three legends put their stamp of approval on a select number of companies, promoting only the best. Endorsements over the years have included Rolex, Coca-Cola, E-Z-Go, and Ahead. The Big Three is a powerful brand, linking companies to three of the greatest golfers and gentlemen of all time.




My Friday mood! You all know I love to dance, and sometimes when you hit a good shot, or when you make it to the end of the week, you just have to do a little boogie. Have a wonderful weekend.

A fun throwback from the 1968 British Open that’s even more meaningful to me in our current circumstances. I loved mingling with fans and still love socializing whenever I’m out on the course. This reminds me of all we have to look forward to. Fans are the lifeblood of sport!

Having some fun breaking in my new @pxg driver. The team at PXG continues to raise the bar on equipment time and time again. I’m looking forward to teeing off at Augusta with this beautiful club. Watch out, my friend 😉 @jacknicklaus

“Tiger Woods is part of the Augusta National family, and the news of his accident is upsetting to all of us. We pray for him, for his full recovery and for his family during this difficult time.” – Chairman Fred Ridley


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