Never again in sport will we see the lives of three champions, who represented such respect, credibility, and integrity, so intertwined. Simply put, they changed the game of golf, as their charisma and epic battles were shown up close to millions and millions through a new medium: television. Importantly, the legendary status of The Big Three will never fade, but only get stronger with time.

The Big Three collaborated in a number of ways including endorsements. The three legends put their stamp of approval on a select number of companies, promoting only the best. Endorsements over the years have included Rolex, Coca-Cola, E-Z-Go, and Ahead. The Big Three is a powerful brand, linking companies to three of the greatest golfers and gentlemen of all time.




Thinking back on @b_dechambeau’s #USOpen win and the many subsequent opinions. The thing that stuck with me was Bryson practicing under the lights before his final round. The last man out there. There’s no substitute for hard work, it’s a key ingredient to becoming a champion.

A sneak peek from filming with @NickFaldo006 last weekend. Lots of golf, laughter, and storytelling that we can’t wait to share with you. Here’s a glimpse at our Knight v. Knight bunker challenge – we’ll call it a tie… for now! I cannot wait for you to see what’s still to come.

Taking on the fantastic 19th hole at @BigCedarLodge. Johnny Morris has been so creative in his thinking and what a great way to finish a round. What’s your favorite closing hole?

Nothing I love more than working on my game. You can always get better. As always, Fantastic to pick that G.O.A.T’s brain. No better way to get better. Most importantly, we are still great friends. @jacknicklaus

Jack Nicklaus@jacknicklaus

.@garyplayer might be, pound for pound, the finest golfer in history. And closing in on 85, he’s still tough to beat! He plays 5 days a week, and as you can see, he’s still trying to learn and always trying to get better.


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