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THE BIG THREE BRAND

THE BIG THREE: LEGENDARY BRAND

Never again in sport will we see the lives of three champions, who represented such respect, credibility, and integrity, so intertwined. Simply put, they changed the game of golf, as their charisma and epic battles were shown up close to millions and millions through a new medium: television. Importantly, the legendary status of The Big Three will never fade, but only get stronger with time.

The Big Three collaborated in a number of ways including endorsements. The three legends put their stamp of approval on a select number of companies, promoting only the best. Endorsements over the years have included Rolex, Coca-Cola, E-Z-Go, and Ahead. The Big Three is a powerful brand, linking companies to three of the greatest golfers and gentlemen of all time.

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One of the many @PGAChampionship site Bellerive CC's historical scenes: @garyplayer supporters at the 1965… https://t.co/8Hfaiw3Wry

How to feel younger & live longer! https://t.co/sdTVphID3y

As we're about to embark on this years journey to see who will hoist the Wanamaker Trophy & win the… https://t.co/qGm2DMmGZ5

.@GaryPlayer has fond memories at Bellerive. Listen to him re-live his win to complete the career Grand Slam. https://t.co/sPtxTbQB8G

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