Gary Player - The Legend

Emirates Announced as Title Sponsor of the Australian Open

Sep 14, 2011 | Filed Under: General NewsThe Player Foundation   

The Australian Open has secured another key sponsor with the announcement that Emirates will partner with the championship as the new naming rights sponsor for the next three years.

The sponsorship further solidifies Emirates’ commitment to taking a leadership role in promoting its brand through sport worldwide.  In addition to the Emirates Australian Open, Emirates is the Official Airline for 18 other golf tournaments throughout the world including the Australian PGA Championship.

“Emirates has enhanced our partnership with the Australian Open, one of the world’s oldest national golf opens, in conjunction with our continued support of the Australian market,” said Barry Brown, Emirates’ Vice President Australasia.
“We anticipate this year’s event will be one of the biggest ever, with a first class field of players competing to have their name inscribed on the Stonehaven Cup – alongside golfing greats such as Gary Player, Jack Nicklaus, Arnold Palmer, Greg Norman, Tom Watson and Peter Thomson,” added Brown.

“This is wonderful news for the Australian Open. Emirates is well known for being one of the world’s premium airlines and a leading supporter of golf tournaments across the globe,” said Golf Australia CEO Stephen Pitt.

The 2011 field includes Tiger Woods, Dustin Johnson, Adam Scott, Greg Norman, Fred Couples, Jason Day, Bubba Watson and defending champion Geoff Ogilvy.

The 2011 Emirates Australian Open championship will be played at The Lakes Golf Club in Sydney from 10th to 13th November.

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