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Marketing Overview

Design Brands Gary Player is a true icon in all of sport and is widely considered the greatest international golfer of all time. Our clients gain a competitive edge by building a story around his place in the history of the game and associating themselves with his brand and image.

Gary Player Design is in large part a marketing company built around the reputation of Gary Player the man. The recognition, media exposure, and credibility our brands deliver work in tandem with the quality and detail of our Technical Services. The bottom line is the bottom line, and the added value our services deliver make a significant difference to financial return of projects with which we are associated.

Our company offers three different design brands: Gary Player Signature Design, Player Design, and Black Knight Design. The marketing advantages of each of these brands vary according to the personal participation of Gary Player, as well as the access to different levels of intellectual property.

Gary Player Design separates itself by offering experienced personnel who can deliver value added marketing services, including Planning Gary Player Site Visits and Grand Openings, Media Relations, Co-branded Apparel, Gary Player Memorabilia, and Golf Course Animations. Further, our clients benefit greatly from exposure in our corporate communications vehicles, namely the quarterly PLAYER Magazine and the monthly Player e-News.